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How to connect Google Tag Manager

Who can do this: Super Admin, Admin, or Staff with the Platform Settings permission

Google Tag Manager lets you manage marketing tags and analytics without code changes, so your marketing team can add or change tracking without a deployment.

You’ll need a Google Tag Manager account with a container set up for your Blend-ed site. Copy the container ID, which looks like GTM-XXXXXXX.

Step 1: Go to Platform Settings > Integrations.

How to connect Google Tag Manager screenshot 43

Step 2: Under Analytics, on the Google Tag Manager card, click Connect.

How to connect Google Tag Manager screenshot 44

Step 3: Paste your Google Tag Manager ID.

Google Tag Manager Configuration dialog

Step 4: Click Save.

Tags configured in your container now fire on your Blend-ed site.

Tip: Use Tag Manager as the single route for anything you’d otherwise want to inject as custom code. Tags added there can be changed or removed without touching platform settings.

Note: Tag Manager can load third-party scripts onto your platform. Whoever has access to your container can affect what runs for every learner, so keep that access tight.